What is a Backlink? How to Get More Backlinks

Search engines use backlinks for two main reasons: to crawl new websites and to determine the quality of the content to rank for.

Search engines, like all other technologies, have evolved to be more precise and deliver the best results to readers. However, search engines are not fortune tellers, to position yourself as one of the best options in the sector and increase organic traffic you need to demonstrate your value; It is not enough to offer good content and an excellent user experience, but it is essential to apply the best SEO practices and generate backlinks.

While there are low-quality techniques for getting backlinks that might work, they shouldn’t be part of your strategy if you want to keep getting organic traffic in the long run. See everything you need to know about it.

What is an SEO backlink?

A backlink is a link that has been placed on an external website, but points to yours. For example, through this article you will find links that lead to other sites because they offer relevant information and have served as a compliment; so, for those sites, these links are backlinks. However, links do not necessarily have to be added within the text, they can also be part of an image or a button.

SEO Backlinks: The Abc of Improving Your SEO - Lander Blog

On the other hand, not all links have the same value or help to position in the same way, since there are various factors that influence, such as the reputation of the site of origin or the type of backlink that is made, among which is the editorial type, company profile or social network profile.

Importance for SEO

SEO Backlinks - The Good, The Bad And How To Recognise Them

Did you know that 90.63% of websites (indexed and analyzed by Ahrefs) do not get organic traffic from Google? On top of that, 5.29% of sites only get 1-10 visits per month organically. While this is not an exact science, one fact is pretty clear: 66.31% of sites do not have a single backlink.


This correlation between the lack of backlinks and the lack of traffic does not necessarily have to be the case, but it is very true: Google’s algorithm takes into account the number of sites that link to content to determine its relevance.

By getting backlinks from other websites, Google infers that you are providing value to other users and are trustworthy. So, being one of the main ways that Google determines the value and popularity of a website for certain keywords or search intents, links have a strong bearing on ranking you on the results page.

Simply put, more backlinks could lead to better rankings. So, if you want to carve out a space for yourself within the industry and rank in the top three positions (which typically take 75% of organic traffic ), you’re going to need to apply a link-building strategy.

That depends on whether a backlink contributes to SEO positioning

Well, now you know what an SEO backlink is and what its importance is when positioning yourself. However, as previously mentioned, not all links have the same value. The main objective is to aim to obtain backlinks of the highest quality since these have a greater incidence when ranking the site.

For example, it is not the same to be recommended by a friend who has just graduated and whom few know, as it is to be recommended by an expert in the sector with a reputation that precedes him.

For this reason, the links that best position have the following characteristics:

  • Authority: All websites have a measure of their popularity and reputation. The higher the authority of the site linking to you, the better. Site authority is key.
  • Relevance: If you are a mobile-savvy business, you don’t want to get backlinks on “how to bathe my dog.”
  • Exclusivity: You will have a greater advantage if the site refers to you and without making references to the competition.
  • Naturalness: The links are not sponsored, the anchor text is not branded or spam and the content has a natural number of links.

Difference between NF and DF backlinks (no-follow and do-follow)

To understand what NF and DF backlinks are, it is first helpful to know that links are used by search engines to crawl websites. The track links between individual pages on your site and track links between entire websites.

In this way, search engines discover new web pages, which they can then use in their search results, and determine the quantity and quality of the links.

However, the nofollow (NF) attribute tells search engines not to follow the tagged link and is therefore not considered for the ranking. This can be for a variety of reasons, including that you don’t endorse the content or that it’s spam. On the other hand, all links are “ do follow ” by default.

How to make a backlink?

Finally, some recommendations to consider when it comes to how to make a backlink are :

  • Ask for links in posts or articles that are already talking about your brand, but have not included a backlink.
  • Create viral content such as “The best X”.
  • Become a source of information for bloggers or journalists.
  • Update old content regularly.

With this, you will take your first steps in building links to improve your positioning.

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