SEO RANKING: HOW IMAGES INFLUENCE SEO
Not only does the text matters for your pages to appear in the first results of Google, but the images also play a key role, now you will know how to optimize them at the SEO level.
Although it sounds like a cliché, the old saying “an image is worth a thousand words” reflects a great truth that applies to many environments, especially in the world of marketing and SEO ranking.
What is the reason? Images have the power to attract users, being a great source of web traffic.
But, for these to have the value you need, they must be correctly optimized and have certain characteristics.
7 actions to optimize images in relation to SEO
Image SEO is probably one of the most overlooked areas by marketers.
To prevent this from happening, here are some simple actions you must take:
1. Place readable and descriptive titles
This is a must in SEO for images.
Beyond the visual impact that a photo can generate, the more legible the title that you put on the image, the greater the relevance that Google will give to the content that accompanies it.
Especially considering that the search engine gets information about the subject of the image from the content of the site, which includes the subtitles and titles that you add to it.
Therefore, the name you assign will have to be related to the text and you will even get extraordinary results if you use a prominent keyword or tag.
2. Have an adequate format and weight
Using PNG or JPG formats is another way to optimize images for SEO ranking since they are the ones that Google mainly accepts.
Also, you should avoid files with a lot of weight, since it will make the load slow and for search engines that is disastrous (in addition to a high bounce rate).
In that case, it is best to use the PNG format for all the images on your website -logos, icons, buttons, etc.- and JPG for large photographs with many details and colors.
3. Have optimized ALT attributes
What is the ALT attribute? Alternative text is an HTML attribute that basically describes the image.
Its main function is to allow search engines to crawl and better rate your page.
Although it is automatically generated using HTML code, it can be very weak in terms of its characterization.
In that sense, you have the possibility to edit the ALT attributes to make them more specific and descriptive, always in association with the context of the image.
4. Originality to stand out
Certainly, on the Internet, there is a wide variety of image banks where you can find thousands of quality photographs, both paid and free.
However, with them, you will not have exclusivity, because they belong to third parties.
Does this hurt SEO? It does not subtract, but it does not add either, so the idea is to have original photos that bring you long-term benefits.
5. Mobile responsive adaptation
During the first half of 2020, the total mobile Internet traffic reached an annual increase of 43.4%.
As you can see, there are more and more people browsing from their phones, therefore, you need to make sure that the images look and load well on this type of device.
6. Lazy loading
You can also optimize images and improve the SEO of your page, implementing a deferred load or lazy loading.
This optimization technique causes the browser to load the files progressively (as the user accesses the website), and not all at once.
The foregoing allows for avoiding saturation and favors notable improvements in performance, something that Google and users value a lot.
Although the Internet knows no barriers, for SEO ranking the place definitely does matter.
Adding geo-position metadata to the images that you publish on your site, through the different tools that are available on the market, will allow you to offer much more information to the crawling robots to locate and extract the data that accompany these files, and With this, you get to strengthen local SEO.
If you set yourself the goal of optimizing images on your website, applying all these strategies, you will not only position your business or enterprise at the top of search engines, but you will also improve the user experience.
Because who doesn’t want to browse a site with a much faster load time and attractive images? Do not hesitate: the images that you integrate on your site are not a detail, but a necessary complement to your content.