SEO RANKING: FUNCTION OF THE TITLE AND META DESCRIPTION

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title and meta description

What is the first thing users see in Google search results? Without a doubt, the title and the meta description of the contents. Therefore, it is necessary that these resources are correctly designed to achieve an SEO ranking that allows you to acquire more organic traffic to your website.

There are more than 200 internal and external factors that make it possible for your blog or website to appear among the first results of searches, carried out mainly through Google. Two of the most important are the title and the meta description, but do you know what function they fulfill and how they can help you improve the SEO ranking of your business on the Internet?

What are title and meta descriptions?

The title is the phrase that appears in Google search results highlighted in blue.

Its main function is to define the theme of a page or content.

In HTML language, where it is called the H1 tag, it defines the main heading within a website, although you can also use it to implement several headings in the same text and classify them according to their level of relevance.

The meta description, on the other hand, is another HTML tag that complements the action of the title.

It gives you the possibility to describe, as a summary, what you provide through your website, with the aim that your users have a much clearer idea of ​​what they are going to encounter.

This resource always appears in search results, just below the title and URL of your page.

Influence of title and meta description on SEO ranking

Now, why are they important in the ranking of your website in search engines? Know some benefits of promoting these resources in your content:

Improves user experience

From the user’s point of view, the title on a website is a guiding element that facilitates both the identification of the content and its reading.

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Ideally, its length should be between 55 and 70 characters, so that it is easy to grasp and understand.

Motivate the search with keywords

For search engines, the title makes the analysis that the SEO algorithm develops to classify and display the SERPs through the use of keywords easier.

Ideally, they should be included at the beginning, since it is the part that remains intact when search engines reduce text.

Generate engagement and attract customers

Unique, clear, and precise titles have the ability to generate engagement (connection) with readers and thus give you the ability to attract customers.

Generics, on the other hand, can confuse search engines into thinking you have duplicate content on your page.

Drives the decision to visit a website

Certainly, the meta description does not directly influence the SEO  ranking algorithm, but it does work as a bridge between users and their decision to visit a website.

Therefore, it can lead many people to click on your result, depending on how attractive it is.

Significantly improves CTR

The title and meta description allow your target audience to take a quick look at the summary that describes each website.

If you prepare the description of your page under SEO optimization, with a convincing text of between 140 and 160 characters, you will motivate users who search the Internet to enter your site.

Make word tracing easy

The words used in the description that coincide with the terms that users put in the searches are highlighted in bold by search engines such as Google, which facilitates tracking.

So, to make your website more attractive, include those search terms that are most common in your description.

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If you want your website to occupy the first position among the searches that millions of people carry out daily through engines such as Google, implement an SEO optimization strategy and improve the title of your website, as well as its meta description.

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