Companies are in a process of digital transformation and, within the internet ecosystem, SEO experts are essential to be able to make your page stand out from the competition.

Most companies are currently in the process of digital transformation, due to the presence of the internet in everyday life. However, it is not just about migrating to the internet, but about doing it using a series of digital marketing strategies that allow you to be relevant online.

In this sense, SEO is a vital part of your website that you cannot leave in the hands of just anyone, which is why an expert in this field is exactly what you need.

What are SEO and SEM?

First of all, you should know that SEO and SEM are different things. SEO stands for Search Engine Optimization or search engine optimization, and SEM stands for Search Engine Marketing or search engine marketing.

While SEO focuses on natural and organic search engine positioning, SEM focuses on advertising on these search engines to improve positioning. Therefore, an SEO and SEM expert is a professional who is dedicated to web optimization or positioning through organic actions in the first case and paid marketing actions in the second.

What does an SEO consultant do?

Their work focuses on applying strategies that favor the visibility of a website in search engines, which would mainly benefit traffic, but at the same time the value of the site. And to achieve this, it uses different alternatives that can be, link patterns, optimization of web architecture, keyword research, optimization of existing content, the study of metrics, and much more.

Other functions include avoiding penalties for SEO, preventing or solving penalties, especially from Google, and employing On-Page and Off-Page SEO strategies.

4 reasons to hire an SEO expert

Now you know, that hiring an SEO expert provides a series of advantages for your site that will make your brand much more recognized and stronger.


According to a 2019 study by Statista, search traffic generated 65% of total e-commerce sessions, with 33% generated through organic search and 32% through paid search. For this reason, if you want your site to appear within the first results of Google searches, an SEO and SEM expert must be on your team.

But if you still have doubts, here are 4 reasons why an SEO expert is a key to success for your digital marketing strategy:

1. Because you really understand digital marketing

One of the main reasons for hesitation when hiring an SEO expert is that you may think that you already have a responsive and attractive website, but the ones who have the last word are the search engines and they need to understand why you are relevant.

That is why your website must have marketing and positioning strategies, and no one is better for this job than an expert SEO consultant who really understands what your type of client is, increases commercial value, generates original content aimed at your niche, analyzes keywords, build links, drive conversions and make your website a real weapon for business.

2. Because an SEO consultant is an investment with a great reward

Most of the clicks are generated in the first search results, which is why having an SEO expert is not an expense, but an investment. A specialist will provide truly relevant data, such as the most used keywords in searches that, once applied to your website, will generate traffic, improve conversions and increase sales.

3. Because you will be able to compete with large companies

This is one of the biggest concerns when starting a business. What you do not know is the internet, it is the perfect terrain to do it since an expert will make sure that the web is directed to the correct audience and that it is visible, so the size of your competitors will not matter.

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4. Because it will detect errors and diagnose

When it comes to search engines, many times a small mistake can mean a big problem. For example, using a keyword too many times can lead to a penalty, which will not only make your website lose time in fixing it, but traffic as well, which translates into decreased customers and money.

Another important advantage that an SEO expert will bring to your website is the analysis and preparation of monthly diagnoses that determine the actions that must be carried out to advance in positioning, gain an advantage over competitors, and implement innovations in the field.

Now you know, that hiring an SEO expert provides a series of advantages for your site that will make your brand much more recognized and stronger.

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