ON-page seo tactics

The On-Page SEO strategy can substantially improve the organic ranking of a web page. Find out the elements that you must take into consideration to improve your ranking.

In recent years, with so many companies and developers competing to be among the first results on Google, it is more than clear that if you want to rank your website, you need to apply SEO strategies.

One of the best ways to optimize your site for search engines is to separate your strategies into two categories: Off-Page SEO and On-Page SEO.

But what does Off-Page and On-Page SEO mean?

In principle, although both strategies have the same goal (help you achieve the first results), they are applied in very different ways. However, both types of SEO go hand in hand and are crucial to the success of your campaigns.

On-Page SEO Optimization focuses on optimizing the segments of your website that are under your control, such as accessibility, loading speed, content, tags, titles, etc., and its main function is to indicate to search engines what a website is about and what you want to rank.

You do not want Google to misunderstand you and end up ranking you for the wrong keyword, or simply end up leaving you at the bottom of the SERPs. Well, here lies the importance of On-Page SEO techniques.

On the other hand, SEO Off Page aims to increase the authority and popularity of a domain, mainly through the creation of backlinks and content on other websites.

Very briefly, it could be said that On-Page SEO determines your position and SEO Off Page determines how high up your position is.

SEO On Page techniques to optimize the ranking of your website

1. Use keywords wisely

Adding the keywords to your content is very important, that is clear. However, you should keep in mind that you are writing for people and search engines want to keep it that way.

If you over-optimize, Google will find out and penalize you sooner rather than later. There is no ideal keyword density, just try to integrate them into your content as naturally as possible.

To help search engines avoid over-optimization, take advantage of synonyms to rank secondary keywords and semantically associated words (LSI).

Not a minor fact is that long-tail keywords have a higher click-through rate (CTR) (from 2% to 4%) compared to generic ones. This is mainly because long keywords are used in the finer parts of the sales funnel. Use them to generate leads.

You can use On-Page SEO tools to find the LSI and the best keywords.

2. Optimize page titles

The page title (Title Tag) is considered to be one of the most important elements for CTR and is essential in On-Page SEO Optimization. The reason is simple, it is your cover letter to the user and the search engine.

It is not enough to rank the site. To get traffic, you need people to want to click on your headline from the results page. Be careful, although they can coincide, the Title Tag is not the same as the H1 Header.

This is what you should optimize in your titles:

  • Include the main keyword in the most natural way possible (if possible, at the beginning).
  • Make it attractive to the user or they won’t want to click.
  • Use a maximum of between 50 and 65 characters or 600 pixels to prevent the title from appearing cut off in search results. You can use On-Page SEO tools (such as this Pixel Checker ) to measure length more easily or use the Yoast plugin for WordPress.
  • The title of each page must be unique, do not duplicate it.

3. Create quality content

At the end of the day, this is what really matters: useful content for the user.

It has probably happened to you, and many times, that you search for something on Google, enter the first link that catches your attention, and get nothing but smoke. No more than a few seconds pass and you end up returning to the search engine.

Although other factors come into play here, poor quality content only increases the bounce rate, making Google understand that your content is not worth it and lowering your ranking.

Therefore, create content that responds to user questions. In addition, content with a length of more than 2,000 words ranks better because they tend to be more useful (and get more backlinks ). In addition, already in 2016, a study by the Pew Research Center revealed that readers engaged more with long-form content.

Don’t forget to make your content understandable. Use bold, italics, and headings (H1, H2, H3) to make sense of your ideas so that the reader does not get lost in them.

4. Update your best content

Update your old content to get an average 106% increase in organic traffic. It is a very useful technique to keep your website active and with relevant content.

If you have few publications, it may be convenient to update them on a regular basis (annually?). The problem comes when you have too much content. In this case, it is ideal that you only update your best content or, in other words, those that will attract the most organic traffic. You can find out by trial and error or by using SEO tools.

In conclusion, remember that the most important thing is your readers. Don’t be toxic in the relationship and tell Google what your site is about without abusing On-Page SEO Optimization. Put the techniques discussed here into practice and strengthen your SEO strategy.

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