When talking about SEO ranking, techniques such as keyword analysis or page optimization, among others, are usually considered. All this corresponds to SEO On Page. However, there is a set of actions that are carried out outside your site, and that are just as important: we are talking about Off-Page SEO strategies.
Like most users, you most likely use the search engine for just about anything. Can’t remember the name of an actor? You go to Google. Do you need to buy a rug that glows in the dark? You also go to Google.
75% of organic traffic is taken by the first three links on the results page, so if you want to be part of the privileged ones and get the most clicks, you need a good On-Page and Off-Page SEO strategy.
SEO is search engine optimization and is used to improve your website’s ranking in search results. Here you will see what the main types of SEO are and how to do Off-Page SEO efficiently.
Differences between Off-Page SEO and On-Page SEO
Very briefly, SEO On-Page strategies are those that you apply within the website to improve search engine ranking, such as keywords or meta tags, while Off-page SEO strategies are those that you apply outside the site, such as link building.
First and foremost, you need to create relevant, accurate, unique, and clear content that Google wants to rank. To this content you add a series of keywords, among other SEO elements that you can freely control, to tell search engines what your content is about and how to find you. All this is SEO On Page.
Now, thanks to the SEO efforts applied previously, Google, Bing, or another search engine has already indexed you and will show you among its results, although probably not among the first ranks.
Search engines need to know that your pages are trustworthy and that they provide enough value to rank you among the best, and for this, the algorithms contrast your reputation with that of the rest of your competitors. The question then is, how do you help the search engine decide if you are trustworthy and that you provide them with enough value? Through Off-Page SEO.
Off-Page SEO: The key to successful SEO
On many occasions, a person who is just starting out in the digital world might believe that good keyword research and good content are enough, but unfortunately, this is not usually the case. 90.63 % of pages do not get organic traffic from Google, and one of the main reasons is the lack of backlinks.
If you want to rank yourself successfully, you need the best SEO practices, both On-Page and Off-Page. This is the only way you will be able to make yourself known as an expert in the sector and rank yourself in the place you deserve.
Although off-site SEO cannot be controlled easily and requires more effort, here are some Off-Page SEO tips that will help you a lot.
Off-Page SEO Strategies
1. Build links
One of the most important Off-Page SEO tips is that you start link building, since, as you saw previously, the lack of backlinks is closely related to the lack of organic traffic.
This technique consists of generating links from external websites that lead to yours. Search engines will understand that you deliver value by noticing that people are taking advantage of your content and linking to their content.
The more links you have from unique websites, the better ranking and more traffic you will get. However, the quality of the links also matters. There is something called Domain Authority that determines the quality and reputation of each website. It is not the same that a widely recognized and respected website links to you, that your neighbor links to you, for example.
2. Generate content
Yes, content generation is something that you would normally do as part of SEO On Page, but in this case, you will do it with a different approach: you will generate content that helps promote and build your brand. To do this, you can write guest articles on other blogs (that are in the same niche and have authority), participate in podcasts, or go viral.
From this type of content, people can reach your content, as if it were a backlink, but what really matters to you is that they talk about your brand and use your content, even if they leave links. Google, for example, knows that this can happen and will still give you the credit, giving your brand a better ranking.
3. Do local SEO
Another very good way to do an Off-Page SEO is by creating a profile on Google My Business and taking advantage of company mentions that refer to the name, address, and telephone number. These types of mentions are usually made on local business listing sites.
If you take into account that 46% of searches are local, you will want to appear among the results in your area. However, it is important that the Google My Business profile and the information provided for company mentions are consistent.
With this, you already have an idea of how to do Off-Page SEO and what its importance is. So what are you waiting for to rank in the top ranks and increase your conversions?