The goal of local SEO is to optimize your online presence in your locality to maximize conversion rates and sales. By employing local SEO, you can enhance the rating of your plumbing business in your local searches.
Powerful. Local SEO is very efficient and effective as it is customized for a specific locality. It aims to give you a competitive edge over other businesses working in the same area. The main idea behind local SEO for plumbers is to rank your website higher on google, especially the map listing, so that whenever a user searches terms like ‘plumber near me,’ they are directed towards you.
Guidelines for doing Local SEO for Contractors and Plumbers
Now we are going to give you a few tips on how to start and enhance your Local SEO for plumbing business campaigns.
Focus on Your Plumbing Business Website
The very first thing you should do is to set up a website for your business. The website should be good-looking and fast, as this is essential to engage customers. The domain name should be attractive and relevant to your business, as it is the first thing that your customer sees about your business.
Then you need to start working on your title tags, as they are critical for ranking on search engine results pages (SERP). Title tags are the information data shown below the URL in a search engine result. They include information like business name, location, and significant services provided. The title tag should be kept short and concise, typically between 100 – and 150 characters. A good title tag helps you in ranking higher. In addition, it increases consumer engagement, which results in higher click-through rates and conversions.
Next, you should review your home page. The homepage should be descriptive and eye-catching. It should contain all information that your consumer needs to make a decision about hiring your services. It should have some combination of pictures, videos, or animations. It is crucial that the home page contains all the relevant keywords. You should also give a link to a page that includes details of all the service packages and prices.
People are more comfortable allowing you to enter their homes after they know about your history. So the website should definitely contain an “About Us” page that includes highlights of your business and your achievements. You should also have profiles of your employees with pictures, and this builds trust.
An FAQ page for users visiting your site is also a must-have. This webpage can share your working days and times. If there is an additional cost for a particular service provided, that can be mentioned on the FAQ page.
Around 60% of all business-related searches come from mobile devices. So to keep the traffic to your website up, you need to have a mobile-accessible website. Suppose if a customer searches for a plumber and comes across your website, if the webpage does not open correctly on their device or if it is very difficult to use, then they would definitely try another plumbing service. This is why a mobile-friendly website is a must-have for your local SEO plan.
You should lookout for the following things when optimizing your website for mobile devices:
- The website should not take more than 3 seconds to load. Google has reported that if web pages take more than 3 seconds to load, then the user loses interest and terminates the page.
- The page layout and design should look good on mobile as well as PC.
It is really frustrating for the user if it takes a lot of effort to get information from your website. The user will immediately leave the website, and this would be really detrimental to your SEO campaign and ranking. A really easy and efficient fix is to use the ‘‘Google Testing Tool”. This tool will tell how mobile-friendly your website is and will give some tips for improvement.
Adding Your Information
It is really important that your customer knows how to reach you, this is what ultimately leads to sales. So you should keep information like address, email, and phone numbers on the footer of your website. The details should be updated as soon as there is a change. The footer of the website is present on every webpage, so it is the most obvious choice to put your contact info in.
The main issue to look out for when displaying contact details on your website is that the information should remain consistent throughout. Any variation in the information can send wrong signals to search engines. This will undermine any work you have done in your local SEO campaign. In addition, it will destroy any trust that you have built with a potential customer.
Click to Call Service
After you have gone live with your website, add a contact number that your customers can reach you at. Potential customers do not want to squander any time when there is a plumbing crisis. It also gives them a better customer experience. Consumers prefer being able to click a button and call the number displayed on your website. You must also call attention to the text or content you want to employ. Help your user to reach you efficiently by adding the click to call feature.
Social Media Marketing
In this modern-day and age, social media is the go-to platform for marketing. The average person spends multiple hours of the day glued to their mobile devices, scrolling through their social media feed. So for any business to stay relevant, they need to have some kind of a social media presence. You should have accounts on Facebook, Instagram, and Twitter. Another essential platform is the “Google my business (GMB).”
Promoting your service on these platforms will definitely give a boost to your local SEO campaign.
Adding Customer Testimonials
If you have some positive reviews from any previous customer, you should display them on your website. Prospective clients like to see positive comments and reviews from other people that have used your services. Reviews on websites like Foursquare and Yelp will build trust for your brand. It also allows search engines to recommend your services more often.
Research Top Keywords
Using the proper keywords is the most fundamental part of any SEO campaign. So Maximum effort should be put into researching the keywords. Many different keyword researching tools are present in the market, so you should invest in a good software package.
Onpage SEO plays a vital role in directing traffic toward websites. This makes the optimization of the landing page a really important task. The first thing you should do is optimize the URL structure. The URLs should be kept short, and dashes should be used in place of underscores. There are services out there that help you in optimizing your land pages. We would recommend that you use Lead Pages.
Starting a new Local SEO campaign can be the best investment you make for your plumbing business. The points discussed above can be used to develop a solid SEO campaign. If implemented correctly, this campaign will attract more potential customers to your website and, consequently, the search engines will give you a free advertisement for your business. You just need to focus on using the proper keywords and optimizing your website.
Frequently Asked Questions
How much do you charge for local SEO?
Well, it depends on the type and amount of work that is being done. But a typical project costs between $300 and $1500.
Why do plumbers need SEO?
The world is going digital, and the competition is increasing, so you need to employ any strategy that gives you a competitive edge over your competitors. So SEO is a wonderful method to increase the profitability of your plumbing business.
What is SEO plumbing?
It is the process of increasing the ranking of your plumbing website on search engines.