HOW TO START A LINK-BUILDING STRATEGY?

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Link Building strategy

The success of any online business is all about the presence and trust it conveys in search results. In this sense, link building is key, because it maximizes exposure, improves reputation, and strengthens the brand image, increasing the chances that people will find you and discover what […]

The success of any online business is all about the presence and trust it conveys in search results. In that sense, link building is important, because it maximizes exposure, improves reputation, and strengthens brand image, increasing the chances that people will find you and discover what you have to offer. 

Links help Google understand the relevance of content, but how do you get the most out of this technique? You should know that the effectiveness of link building will depend on having a well-planned strategy.

In this article, you will find how to start an effective link campaign. 

1. Analyze domain authority

Domain authority is a predictive indicator of a website’s performance in search results. 

domain authority

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One of the most used indicators to measure this authority is the Domain Authority (DA), developed by Moz. This score is based on several factors: inbound links, backlink profile, page content, page load speed, and other metrics.

Domain authority is not an official Google ranking factor. However, its PageRank algorithm considers some of the characteristics that the DA measures, such as the relevance of backlinks. Therefore, the DA can be considered a good approximation to anticipate the performance of a site.

Now, what does DA have to do with a link-building campaign? Simple: an effective strategy should aim to get links from sites with good domain authority. 

Links backed by a high DA are more valuable than a large number of links from sites with a low DA. 

2. Find out what needs you have

An efficient link-building strategy follows a clear path. The first step is to understand your needs, so you can establish the content you want to rank first and base link building on these priorities. 

For example, if your business sells rugs, but the goal is to promote a particular variety, the campaign should be specific and not generic.

Being clear about your needs will allow you to optimize efforts, and save time and money.

3. Search and analyze your competition

Finding out what the competition is doing well can help you optimize your link-building strategy. Tools like SEMrush and Ahrefs allow you to analyze a domain to extract useful information such as the number of links it receives, what content they point to, and the DA of referring sites. 

Assuming that your competitors receive links from a particular website, it is very likely that your ranking opportunities increase by getting links from the same site. This way, by comparing the results of your competition with the quality of your links, you can direct your efforts in the right direction. 

4. Plan your strategy

There are many ways to get links, among which we have: a link building service with guest blogging (that is, publishing content on other sites as a guest), requesting links to sites that mention your brand, creating valuable content (such as downloadable material ), among other options. 

Now, not all methods are feasible or convenient all the time, so it‘s important to plan ahead

For a site that is already ranked and constantly receives mentions, it will be easier to request links. Instead, a brand in the recognition phase will have to generate valuable content to build authority. In this case, a link-building service through guest blogging is a better alternative to increase visibility. 

Another aspect that you should consider is the planning of the anchor text. The more precise it is, the easier it will be for the user to understand the site a link will take them to before clicking. 

Additionally, specificity is essential for Google’s algorithm to match the content of your page with the search intent of users. Using keywords in your link-building campaign will help Google figure out the relevance of the content and show it to the right audience. 

See also  LINK-BUILDING STRATEGY: WHY IS IT KEY TO GOOD SEO?

5. Get interesting links

Finally, you should direct your efforts to get links that bring you benefits in terms of ranking and traffic. 

Linkbuilding goes beyond quantity, as Google considers the origin of the links you receive, thus, the goal is to get mentions from sites with high domain authority in the same sector. 

In short, a link-building strategy is an excellent bet to improve ranking in the medium and long term. The secret? Build links naturally, delivering useful and trustworthy content. 

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