HOW SEO RANKING INCREASES E-COMMERCE SALES?

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SEO for Ecommerce: 6 Steps to Start Selling More Today

Appearing first in search results is a great advantage for a digital store. Learn how organic ranking helps increase sales of e-commerce sites.

SEO ranking is one of the most used strategies to generate traffic on websites and, in case you did not know, it is also very useful for electronic commerce.

SEO applied to e-commerce sites can mean great benefits, including increased sales.

However, this will not happen by magic and it will be necessary to go to certain practices to achieve it.

Advantages of organic ranking in e-commerce

SEO (Search Engine Optimization), as you already know, consists of the organic ranking of content in search engines.

When we say “organic” we mean non-paid, since it does not imply investing in ads. And, although this may sound quite attractive, it does require having the necessary knowledge to develop an effective SEO strategy.

But, beyond the technical knowledge needed to implement an SEO strategy, after its implementation, you could get benefits for your electronic business, such as:

SEO Trends to Increase eCommerce Sales and Grow Your Business

1. Get quality visits

If there is something that SEO can assure you, it is that the visitors you are going to have on your site will be really interested in your business.

By ranking within the first search results, people who have a clear search intention regarding a product or service will reach your page, increasing the probability that they will become your customers.

According to figures from Google, 94% of Latin Americans search the Internet before making a purchase.

Can you imagine then the importance of appearing in the first search results, also considering that 75% of people do not go beyond the second page of the search engine? Well, with SEO you can get it.

2. Improve your CTR

The CTR or Click To Rate -the number of clicks that a link obtains in relation to its number of impressions- is not a metric to look down on, as it allows you to know if your pages are aligned with the search intent of users.

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To have a high CTR, it is important that the metadata of your page – title, description, and choice of keywords – have some relevance to the user.

In this way, you will encourage your potential client to end up clicking on the content displayed in the search results.

3. Increase your sales

This is probably the benefit that is most relevant to you, but the truth is that you will not achieve it without first reaching the previous two points.

If you are still not convinced, there are studies that reveal that 93% of shopping experiences begin in a web browser.

SEO ranking: how to improve sales?

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To increase sales in your business thanks to SEO ranking, you must follow some basic practices that will give you visibility in search engines and, consequently, with your potential customers.

research keywords

The “keywords” or “keywords” are the fundamental element to develop a strategy. Thanks to them, your content will be visible but beware, because you must choose words that users are actually using to buy.

Therefore, ranking a page with the word “leather shoes” is not the same as “buying black leather shoes”. The latter will be more accurate since you already know that the intention of the person doing the search is to buy the specific item.

It is also important not to cannibalize keywords, that is, not to use the same term for two or more products, since they will end up competing in the search results and you certainly do not want to compete against yourself.

include a blog

You read well. If your business page has the purpose of selling, you may wonder what is the use of a blog and, the truth is, it is very useful.

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Although a blog does not have the direct objective of marketing, it can encourage the person who reads it to end up making a purchase.

Imagine that you sell travel insurance. If you include information in the blog about the importance and benefits of contracting insurance or mention the risks of not having one, you could motivate the user to end up contracting this coverage with your company.

However, in order for your target audience to reach your blog, you will need to make sure that the content is well optimized, otherwise, you will be wasting your time.

Optimize your products

Always remember to keep your product file optimized and updated.

What does this imply? Pay attention to metadata, titles, descriptions, etc.; use an SEO-friendly URL; develop an original and attractive description, both for Google and for the user; optimize images; make explanatory videos; enable comments, among other things.

If you offer a good product, you will have positive comments that will motivate others to purchase your product or service.

Includes structured data

Structured data is HTML data snippets that provide more information to search engines about the content, product, or service you are offering.

This action could imply significant growth for your business.

Is SEO optimization the same for e-commerce and a blog?

It is not the same to organically rank an e-commerce site and a blog. You should know this in advance when developing your strategy.

We have on the one hand blogs, whose purpose is to entertain or inform the user, to keep him on the visited page.

And, on the other hand, there are e-commerce sites, where the main objective is to sell. So, if the objectives of one page and the other are different, the strategy you use will also be different.

Now that you know the importance of organic ranking in e-commerce, it’s time to develop and implement your SEO strategy!

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