If you have a B2B company and you don’t know how to achieve a good SEO ranking, learn some tips to apply to your strategy.
A good SEO ranking strategy can take your B2B company -business to business- to another level in the digital world.
However, a successful way to achieve this is by turning to specialists to help you get the most out of your website and, thus, capture a greater number of potential customers for your business.
But how to start? Next, we leave you the main points so that you know what SEO is, what are the keys to ranking that will benefit your business, and why choose SEO services for your company.
What is SEO Ranking?
SEO comes from the English acronym for Search Engine Optimization, which translated means “search engine optimization”.
This marketing practice consists of increasing the visibility of your website in Google and other search engines organically, which contributes to having more traffic or visits so that other companies know about your products and/or services.
Why choose SEO services for my company?
If you don’t have a good SEO strategy, with defined objectives and a specific action plan, all digital marketing activities will be in vain.
For the same reason, it must be taken into account that an SEO strategy for B2B companies is not the same as for B2C businesses -business to consumer-, since the public to whom the communication is directed is different.
In the case of B2B, the focus is on the sale of products and/or services to other companies, with SEO being a great ally when it comes to creating an audience interested in your business and, consequently, reaching potential customers.
Consider that B2B buyers make 12 searches online on average when looking for companies or brands to make their purchase and ensure that their experience will be satisfactory (comparable to a B2C purchase)
SEO Ranking Tips for B2B companies
These are some keys to consider to achieve a good SEO ranking for B2B companies:
1. Define goals
The first thing you must define in any strategy is the objectives of your B2B company. Without them, all future actions will not be effective because you will not be able to measure whether or not the goals were achieved in the given time.
Do not forget to apply your objectives in a SMART way:
- S (Specific ): must be specific.
- M (Measurable): they must be measurable.
- A (achievable): They must be achievable.
- R (realistic): must be realistic.
- T (time ): must have a deadline.
2. Define your target audience
Once the goals are defined, you can go on to define the target audience to which you will address.
Some questions you can ask yourself are: who do I want to reach? What are the needs or ‘pains’ of my client that I can solve or ‘heal’? What are his interests? Where are they?
3. Search for your keywords
Perform a keyword search -keyword research- to rank yourself organically in search engines.
Think like your customer, so it’s important to analyze their search intentions when finding those keywords.
4. Create a content strategy
Content is extremely important in the SEO strategy as it will help position yourself as an expert in the sector in which you operate.
Together with the content strategy, the digital platforms where this information will be disseminated must be defined.
Remember again: think like your customer. What social networks or channels do you use? In those, you should be with your B2B business.
5. Work on link building
Links also play a fundamental role in achieving SEO positioning in your company by facilitating navigation within your website, and connecting different internal links so that your potential client can more easily search for the information they need.
You should also include external links, which give authority to your website by relating it to sites in your sector.
6. Measure results
Like any SEO strategy, measuring and analyzing results is necessary to evaluate the actions carried out.
This way you will be able to determine if the objectives were met, if the keywords are well chosen or if you need to add new ones, and if the links are working, among other actions.
SEO is not a strategy that can be taken lightly, but with a thorough and detailed analysis, great results can be achieved to make the most of your B2B company and attract more clients in the future.