Having a blog is one of the most useful and easy channels in your content strategy. In the blog, you can publish content related to your business that will help your customers and can even contribute to generating visits from people outside your company who are interested in the issues you raise and can become prospects.
But what does a blog post have to have to conquer readers?
The secret of a good blog post is to put yourself in the place of the person who is going to read it and think about what doubts they may have, answer questions that they have not asked you, help solve problems… In short, be educational and relevant to your audience.
Here are some tips to keep in mind when creating your blog posts:
1. Choose a theme
The first thing you have to consider is what topic you are going to talk about. It is important to focus each post on a specific topic with a single main idea, not to be ambitious. You can write as many posts as you need but make sure each one answers the questions you ask at the beginning. Writing a list of the topics you are going to deal with and organizing them in a content plan will help you better visualize your content.
2. Choose a good title
The title is the first thing that readers will see and can be decisive for them to decide whether or not to read the post. It must contain the value proposition and be specific and concise, defining what they will learn and generating expectations that must be satisfied when they finish reading. That is why, when you finish writing the post, you should check that the title is consistent with what you have written.
3. Determine the tone
One of the most important aspects of your blog is the tone with which you are going to address those who read it. You must choose whether you are going to be close, speaking in the second person or not, without forgetting that the language must be simple, using short sentences and an active voice.
4. Take care of the body of the text
Develop a solid structure, but separate your content into paragraphs and lists so that the post does not seem dense and is more attractive and easy to read. Use bold to highlight what is important to help the reader understand the key points.
Before addressing the topic in question, contextualize what you are going to talk about to guide those who read to the main idea of the post.
To lighten the reading and especially if the post is very long, incorporate images; this will help generate a nice rhythm. It is very important that the images you choose are relevant to the text since they must add value to the whole.
6. Include links at important points
A blog provides your audience with an introduction to the larger world. A very useful way to achieve this is to link to the most important points, so if your readers want to go into more detail, they can do so with the links you provide.
You can link to third-party pages that you find useful to your audience, but you can also link to your own content as you improve your blog.
This will help you keep your audience interested in your page or website or blog for longer, which will influence your search engine ranking.
7. Don’t forget about SEO
In order for your post to have more readers, you need to optimize SEO, thus getting it to appear in the results of related searches.
To do this, focus on a keyword, add it to the title and throughout the text, and, of course, do not forget to add it to the meta description.
The text of your post also influences, so it should have at least 300 words. However, the idea is that it should be between 800 – 1,000 words.
In addition, the images of the post also have to be optimized in an appropriate way. Make sure they are the correct size and add a correct description in the alt text.
8. Include attractive CTA’s
One of the ways to know if your post has been successful is if it can convince your readers to take any action on your blog or page. For this, it is very important that you use the appropriate Call To Action. With them you can suggest to your audience:
- Subscribe to your newsletter.
- Write a comment.
- Share the post on social networks.
- Visit another link from your blog/website.
- Download a catalog, buy a product, etc.
It is best to use only one CTA per post, so as not to distract your audience from reading. To make this attractive, put yourself in the position of your readers and think: what benefits does carrying out this action have for me?
9. Increase interaction with your audience.
Having a blog is a very good opportunity to have a conversation with your audience about the topic you are dealing with, so we recommend that you maintain interaction with them through social networks and comments. Responding to these comments is a great way to create a connection with your readers.
To attract more traffic to your blog, it is very important that you use social networks to promote each post you publish.
To do this, make sure to add social media icons so your readers can share their reading with others.
Choose 3-4 networks to increase the likelihood of your content being shared, as choosing more could seem overwhelming. It is very important that in this selection are the ones that your target spends the most time on a daily basis.
10. Be consistent and frequent
The ideal would be to publish 1 or 2 posts per week. This can be difficult at first, so to make it easier for you, you can start by writing 2 posts a month and gradually increase the frequency.
As you get the rhythm, it will be much easier and you will get better results.
Do not forget that each post is a new opportunity to attract new customers or gain the trust of those you already have.
Having a clear content strategy that you want to carry out will also be a key factor in the success of your blog post. At The wind records we can help you with blogging for companies, so if you are interested, do not hesitate to contact us.